Facebook is the home of almost 2 Billion daily active users who view 8 Billion videos per day. This includes everything from entertainment to education, but it also serves as a platform for marketing stories. We're convinced that brands are not producing enough video content to share their unique, valuable and often helpful perspective. We'd like to not only change that, but help make marketing stories that make people SMILE.
Video marketing has changed. The range of presentation formats is richer and often smarter than ever. We believe that video is more of a utility for communication than a novelty (like it was years ago). Video is no longer a gimmick but something customers, subscribers, trainees, followers, fans, prospects, and supporters have come to expect as part of the normal communication toolset.
VIDEO used to be something only created by BIG studios for super stars, but now video is no longer used to just sell stuff. Much our world is seen, heard and spoken through the language of video. Today, video is enhancing connection like photographs did years ago. It is the most powerful medium yet for brands to foster deep and meaningful connection with their audiences- and the time has never been better!
Maybe you’re planning about starting a video campaign for your product but, you don't know how you should start with it and how you can successfully run the campaign.
At Kinetic Text we are very process-focused because we believe that every act of planning and prep makes things smoother later down the line. Allow us to explain.
Eugene, Oregon USA