Virtual reality (VR) video enables viewers to interact with a three-dimensional image or environment as if it were real life. 360-degree technology takes viewers on an adventure that makes marketing stories more memorable than ever!
Video marketing has been on the rise for years but viewers are more frustrated and more guarded than ever. When it’s our turn to storytell, what kind of marketing play-book do we consult? Is our way of telling marketing stories any better than the ads that we skip and shun? Let's take a look at 3 of the worst, most common offenders.
The association between pleasant childhood memories and animated characters works remarkably well when used to tell marketing stories. Animated marketing videos embedded on a website boost visit times by an average of 2 minutes and help increase sales by 20% on average. For these reasons, and many more, consider using animated characters to tell your next marketing story.
When animation was all created by hand, 'Good animation' was deeply connected to an artist’s ability to draw really well. As animation methods became more and more computerized life-like animation depended less and less drawing ability and more on the foundational principles that makes animation truly special. We call these rules the 12 principles of Animation and they remain the secret behind all great action and movement.
Live Action Video, Motion Graphics or Animation- Which Format is the BEST for your marketing story? Unsurprisingly- each style requires a different production process and results in a significantly different visual result. IS THERE a good reason to go with one over another for your marketing story?
A Video Producer isn’t just for music videos and feature films anymore. On Facebook alone hundreds of million hours of videos are watched every day and video ads make up 35% of total online ad spending. As video becomes a regular part of the marketing toolset a new role to become familiar with is that of the Marketing Video Producer.
Reaching out to a new creative service provider is stressful. The risks of losing time, money, or the confidence of clients who rely on you can be suffocating. Here are a few thoughts that should help make hiring easier.
Thanks to social media platforms with billions of daily active users our voices can reach hundreds and potentially millions of people around the world for little or nothing. How exciting! But what in the world do we say with our new found powers of reach and influence?