Expert Tips & Insights

What is VR Video? And how is it different from standard & HD video?

Law Jackson

July 20 2017

Virtual reality (VR) video enables viewers to interact with a three-dimensional image or environment as if it were real life. 360-degree technology takes viewers on an adventure that makes marketing stories more memorable than ever!

3 Typical Marketing Media Mistakes and How to Avoid Them

Law Jackson

July 20 2017

Video marketing has been on the rise for years but viewers are more frustrated and more guarded than ever. When it’s our turn to storytell, what kind of marketing play-book do we consult? Is our way of telling marketing stories any better than the ads that we skip and shun? Let's take a look at 3 of the worst, most common offenders.

5 reasons Why Animated Videos Are PERFECT for Marketing Stories

Law Jackson

July 20 2017

The association between pleasant childhood memories and animated characters works remarkably well when used to tell marketing stories. Animated marketing videos embedded on a website boost visit times by an average of 2 minutes and help increase sales by 20% on average. For these reasons, and many more, consider using animated characters to tell your next marketing story.

The 12 Principles of Animation

Law Jackson

July 20 2017

When animation was all created by hand, 'Good animation' was deeply connected to an artist’s ability to draw really well. As animation methods became more and more computerized life-like animation depended less and less drawing ability and more on the foundational principles that makes animation truly special. We call these rules the 12 principles of Animation and they remain the secret behind all great action and movement.

Which Presentation Format Is The BEST For Your Marketing Story?

Law Jackson

July 20 2017

Live Action Video, Motion Graphics or Animation- Which Format is the BEST for your marketing story? Unsurprisingly- each style requires a different production process and results in a significantly different visual result. IS THERE a good reason to go with one over another for your marketing story?

What Should You Look For When Hiring an Animated Video Producer for Marketing Video?

Law Jackson

July 20 2017

A Video Producer isn’t just for music videos and feature films anymore. On Facebook alone hundreds of million hours of videos are watched every day and video ads make up 35% of total online ad spending. As video becomes a regular part of the marketing toolset a new role to become familiar with is that of the Marketing Video Producer.

How to Decide Whether to Hire In-House, Freelancer or Video Production Company For Your Marketing Videos?

Law Jackson

July 20 2017

Reaching out to a new creative service provider is stressful. The risks of losing time, money, or the confidence of clients who rely on you can be suffocating. Here are a few thoughts that should help make hiring easier.

5 EASY Ideas to Get Started With LIVE Streaming

Law Jackson

July 20 2017

Thanks to social media platforms with billions of daily active users our voices can reach hundreds and potentially millions of people around the world for little or nothing. How exciting! But what in the world do we say with our new found powers of reach and influence?