Edward-Elmhurst Healthcare announced "Healthy Driven" with the world's most famous female race car driver. "Healthy Driven" was an initiative to position one of the larger health systems in Illinois as devoted to helping patients move their health forward. Danica Patrick was featured as the spokesperson in a Healthy Driven marketing blitz that included radio commercials, full-page newspaper and magazine ads, billboards, a presence on public transportation vehicles and a television spot (linked at the bottom).
My assignment on this project was to edit a behind-the-scenes sizzle reel for a healthcare campaign featuring the famous racecar driver, Danica Patrick. The size and talent of the crew was impressive, and it's amazing to see the car mounted cameras, separate teams for sound, light, makeup and safety. My specific role was to work with the agency that took on the project and mix something that documented just a bit of the effort that went on behind the scenes.
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