Our Animated Health Stories are designed for MedTech leaders, product managers, and healthcare marketing communicators who need to make the benefits of complex medical technologies accessible to both patients and healthcare professionals.

In the fast-paced world of medical innovation, breakthrough technologies can often be misunderstood or overlooked due to their complexity. Animated stories bridge this gap by simplifying and clearly illustrating advanced medical concepts, making them more relatable and easier to grasp for end-users.

While real-life footage can be effective, it’s not always practical or possible for every scenario. Animated stories provide a flexible, engaging alternative that can depict hard-to-capture dynamics, simulate real-world use cases, and show the true value of a MedTech solution in ways that live-action footage might not. This makes these stories an invaluable tool for promoting adoption and understanding in the healthcare space.

Our animated videos are actually a great value. The cost of animated videos reflects the time, expertise, and complexity involved in their creation. Each project is crafted with precision, ensuring the final product effectively communicates critical medical information and drives positive health outcomes.

While advances in technology and access to global talent have reduced the costs of some creative endeavors, high-quality animated educational storytelling still requires significant investment. Like the components of a medical device or the ingredients in a prescription drug, the underlying complexity of creating these videos means that their price remains tied to the impact they’re designed to deliver.

Our animations integrate technical, medical, and narrative elements to address specific health concerns, improve patient compliance, and drive behavior change. This level of sophistication requires a commitment of both time and resources, but the result is a powerful tool that can directly influence health outcomes.

How you use your animated health stories depends on your marketing and implementation strategy. These videos can be publicly promoted to raise awareness and drive engagement with a wide audience, or they can be shared privately with specific healthcare professionals or targeted end-users, depending on your goals.

For instance, you might use these videos to educate physicians on new medical devices or treatments, or to help patients understand their care journey. Whether for public campaigns or private education, animated stories can adapt to various settings, from product launches to educational seminars.

Animated Health Stories are a form of high-value intellectual property. Unlike a social media post or a vlog, these stories are designed to influence viewer behavior and understanding in a lasting way.

From a cost/benefit perspective, educational stories play a role similar to marketing videos—they encourage acceptance and adoption of new products, treatments, or innovations. The cost of producing these videos is an investment in ensuring that your technology is understood and embraced by the audience. Without clear communication and engagement, there is a risk of your product being misunderstood or rejected, which can lead to missed commercial opportunities and fewer methods of improving patient outcomes.